When you think of sending SMS to your prospective or existing customers, the first thing you want to know is whom to contact for this facility? Your mobile network operator or your IT team? Well, whom you really need to contact is a ‘bulk SMS provider’. This article will help understand who is a bulk SMS provider and what services he can offer you.Bulk SMS providers are software companies that provide the relevant software and support required for implementation of marketing campaigns. Bulk SMS provider is the important link between you and MNOs (Mobile Network Operators). There are several MNOs operating across regions. Short Messages Service providers have contracts with relevant MNOs to ensure smooth and quick delivery of your SMS across regions. They manage your messages delivery via various alternative routes to ensure delivery despite of traffic at a MNO in any particular region.
Bulk SMS providers provide you a software to send SMS. This software is also known as ‘SMS Gateway’. Short Messages Service provider can Multisender provide you customized SMS Gateways. Most often a SMS Gateway already has everything you need. However, if you need something more, a Short Messages Service provider can help you with it. For e.g. The standard length of a SMS is 160 characters. If your message is longer than 160 characters then your SMS provider can provide you with this special feature. The Short Messages Service provider can also integrate the gateway with your existing database or other applications as per your requirement.Bulk SMS providers of good standing will provide you with a SLA. You can include all your special requirements and the relevant support services for these features in your SLA. At least in this space you can say ‘There is nothing, money can’t buy’. You can get your preferred sender ID, high speed delivery, and many other features as agreed upon between you and your provider.
Confident bulk SMS providers also offer money back guarantee in case of it’s failure in adherence to SLA. This means that the probability of failure is almost negligible and so they are confident enough to offer a money back guarantee. These providers stay up beat with advances in mobile technology to enable themselves to offer you better products and services.Short Messages Service providers offer money back guarantee also because they believe in customer satisfaction just as much as they believe in their product and services. It is good to be in caring hands, even more, when you are communicating with your prospective or existing customers. Reputation cannot be built in a day, but can be certainly damaged. Good communication is important for good reputation.